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How ARKTOP Helped Polacheck’s Jewelers Recover and Excel After the Google Core Update

The Challenge

Polacheck’s Jewelers, a luxury retailer, faced a significant setback following a Google Core Update that caused a steep decline in organic traffic and keyword rankings. The challenge was to mitigate the impact of the update and implement a strategy to recover and drive further growth.

Our Approach

In response to the Google Core Update, ARKTOP deployed a rapid recovery strategy:

In-Depth Audit: Conducted a comprehensive site audit to identify areas affected by the update.
Content Optimization: Focused on high-performing and underperforming pages to improve relevance and quality.
Technical SEO Improvements: Addressed any crawlability, site speed, and structural issues.
Strategic Keyword Targeting: Refined the keyword strategy to prioritize high-intent non-branded terms and maintain branded visibility.
Data-Driven Adjustments: Regularly monitored performance using GA4 and Ahrefs to ensure the effectiveness of changes.

Results

Despite the challenges posed by the Google Core Update, Polacheck’s Jewelers experienced remarkable growth and recovery:

Traffic and Engagement:

Active users increased by 29.8%, reaching 82K users over the past 12 months.
Event counts grew by 21.2%, with 603K events recorded.
Views increased by 30.9%, showcasing improved user engagement.

Keyword Recovery and Growth:

Keywords ranking in the top positions (1-3) reached 3.2K, a strong rebound and growth.
Non-branded traffic rebounded significantly, complementing steady branded traffic.

Search Intent Optimization:

Improvements were evident across informational, commercial, and transactional intents, helping to capture traffic at multiple stages of the buyer journey.

Organic Traffic Performance:

Organic traffic returned to pre-update levels and grew to 3.6K sessions, demonstrating the success of the recovery strategy.

Client Testimonial

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