The Challenge

Manfredi Jewels, a premier jeweler, aimed to strengthen their online presence, build authority in competitive markets, and drive both branded and non-branded traffic over time. With a focus on luxury audiences, the challenge was to consistently grow organic visibility and engagement while targeting high-value keywords.

Our Approach

Over six years, ARKTOP implemented a comprehensive SEO strategy that evolved with the changing needs of the market:

• Keyword Strategy: Targeted high-value branded and non-branded terms, prioritizing informational, commercial, and transactional intents.
• Content Optimization: Regularly updated and expanded website content to align with searcher needs.
• Technical SEO: Improved website performance, structure, and crawlability to enhance user experience and search engine visibility.
• Data-Driven Adjustments: Used tools like GA4 and Ahrefs to track performance and refine strategies continuously.

Recent Accelerated Growth (Last 90 Days)

Manfredi Jewels has seen significant improvements in the last 90 days, highlighting the effectiveness of ongoing optimizations:

Traffic and Engagement:

• Active users increased by 312.6%, reaching 241K users.
• Key events grew by 360.8%, with 174K key actions tracked.
• Event counts rose by 193.3%, with a total of 2.2M events.

Organic Keyword Growth:

• Keywords ranking in top positions (1-3) reached 12K, demonstrating strong visibility for high-value search terms.
• Continued dominance in branded traffic while significantly growing non-branded traffic.

Search Intent Optimization:

• Growth across informational, commercial, and transactional keywords showcased effective targeting of users at various stages of their journey.

Organic Traffic:

• Organic traffic surged to 14K sessions, reflecting a consistent upward trend over the last 90 days.

Sales Impact:

• Purchases from organic traffic increased by 100%, driving more conversions and showcasing the strategy’s ROI.

Client Testimonial

“ARKTOP Marketing Agency’s professionalism, expertise, and dedication shine through in every interaction. Their expert marketing strategies have greatly contributed to our digital and eCommerce success. I highly recommend ARKTOP to anyone seeking top-tier marketing and website design services!” – Donatella Fenili

Ready to Elevate Your Business?

Discover how ARKTOP can drive long-term and breakthrough success for your business. Schedule a free consultation today to explore our tailored SEO strategies.