The Challenge
Ophelia & Indigo, a fashion-forward brand built on sustainable values, was eager to scale online purchases through paid digital campaigns. However, they faced two key obstacles: limited creative assets that restricted ad variety, and a Google Ads verification issue that caused campaigns to pause during a critical time. Despite these challenges, the goal was clear: drive consistent purchase growth and maintain strong ROAS across Google and Meta.
Our Approach
ARKTOP rolled out a dual-platform PPC strategy focused on both sales promotions and evergreen campaigns. We combined direct-response tactics with full-funnel strategy to deliver performance quickly and efficiently. Key steps included:
- Launching and managing Google Search and Shopping campaigns targeting high-intent keywords.
- Creating Meta Ads designed to engage cold audiences and retarget interested shoppers.
- Running a blend of limited-time offers and always-on ads to maintain momentum.
- Closely monitoring campaign pacing, and adjusting spend and targeting based on performance insights from GA4, Google Ads, and Meta Ads Manager.
Note: While results were strong, performance could have improved even further with a wider variety of creative assets to support campaign testing and iteration.
Results
Meta Ads
- $4,496.88 total spend
- 107 website purchases directly from Meta campaigns
- 3.92x Purchase ROAS
- 181,148 impressions
- 4,620 clicks at $1.15 CPC
- 2.55% average CTR
Google Ads
- $1,710 spend
- 2,660 clicks on 117,000 impressions
- 297.07% ROAS
- Strong engagement across Search and Display campaigns despite the brief ad pause
Website-Wide Impact (Last 90 Days, GA4)
- 32,000 active users — a 198.8% increase
- 238,000 total events — up 159.9%
- 1,800 key events — up 1,559.1%
- 277 total purchases — a 151.8% increase
Conclusion
ARKTOP helped Ophelia & Indigo achieve 277 purchases and measurable improvements in site engagement by managing high-impact Google and Meta ad campaigns. Even with asset limitations and platform interruptions, we maintained efficiency and delivered strong growth across the board.
