The Challenge
Cooper Jewelers, a well-established jeweler, was facing challenges in driving consistent non-branded traffic and ranking for competitive keywords in the jewelry industry. Their goal was to improve their organic search visibility and increase engagement with new customers.
Our Approach
We designed and executed a comprehensive SEO strategy to address these challenges, which included:
- Targeting high-intent non-branded keywords to expand audience reach.
- Enhancing website structure and on-page SEO for better performance.
- Developing a content strategy tailored to searcher intent.
- Leveraging analytics tools like GA4 and Ahrefs to monitor and refine performance.
Results
Our tailored SEO strategy yielded significant results:
Traffic Growth:
- Active users increased by 126.8%, reaching 63K users over the past year.
- Event counts rose by 151.4%, indicating higher engagement levels on the site.
Keyword Rankings:
- The number of keywords ranking in the top positions (1-3) improved to 2.8K, showcasing a significant boost in visibility.
- Non-branded keywords outperformed branded ones, with non-branded traffic driving the majority of new sessions.
Search Intent Optimization:
- Keywords targeting informational and commercial search intent saw steady growth, indicating effective targeting across the customer journey.
Organic Traffic:
- Organic traffic reached 6K sessions with consistent growth over time, further validating the success of our efforts.
Client Testimonial
“Over the past three years, ARKTOP has propelled our watch and jewelry sales to new heights. Their expert marketing strategies and exceptional web design have dramatically strengthened our online presence and brand, proving them to be an essential asset to our digital success.”
Ready to Transform Your Online Presence?
Contact ARKTOP today to learn how we can help your business achieve similar results.
