The Challenge
Giorgio Milano, a luxury jewelry and watch retailer, sought to expand its digital presence and reach new audiences. The key challenges were limited visibility for non-branded keywords and a need to improve conversions from organic search traffic.
Our Approach
We developed a customized SEO strategy that focused on:
- Targeting high-intent keywords across informational, transactional, and commercial search intents.
- Improving website optimization to ensure better ranking potential.
- Tracking and refining performance metrics through tools like Google Analytics (GA4) and Ahrefs.
- Enhancing content strategy to target both branded and non-branded traffic.
Results
Our SEO efforts delivered measurable success across several key metrics:
Traffic and User Growth:
- Active users increased by 327%, reaching 133K users over the past 12 months.
- Event counts rose by 182%, with a total of 1.3 million events recorded.
- New users grew by 323%, indicating effective audience expansion.
Keyword Rankings:
- Organic keywords in top positions (1-3) increased significantly, reaching 2.2K.
- Non-branded keywords contributed to a majority of the traffic, showcasing success in targeting competitive terms.
Search Intent Optimization:
- Rankings across commercial and transactional intents saw consistent growth, indicating an effective targeting strategy for conversion-driven keywords.
Organic Traffic:
- Organic traffic reached 2.2K sessions, reflecting steady growth and a well-executed SEO strategy.
Sales Impact:
- Purchases from organic search increased by 83.5%, demonstrating improved conversion performance.
Client Testimonial
“ARKTOP’s SEO expertise has been transformative for Giorgio Milano. Their ability to drive both traffic and conversions has exceeded our expectations.”
Want Results Like These?
Let ARKTOP help you achieve similar success. Schedule a free consultation today to discuss how we can boost your business’s online presence.
