The Challenge
Hamra Jewelers, a high-end jeweler, sought to enhance their online presence and drive more organic traffic while expanding visibility for non-branded, high-intent keywords. Despite steady SEO efforts over the last two years, they faced challenges in scaling up traffic and engagement.
Our Approach
Over the two years, we executed a strategic SEO plan, focusing on:
- Comprehensive keyword targeting across branded and non-branded terms.
- Content optimization to target informational and transactional intents effectively.
- Technical SEO improvements to enhance site health and load speed.
- Ongoing performance analysis using tools like GA4 and Ahrefs for continuous refinement.
Recent Accelerated Growth (Last 90 Days)
In the last 90 days, our refined approach delivered significant results:
Traffic and Engagement:
- Active users increased by 84.3%, reaching 16K users in the past 90 days.
- Event counts rose by 51.6%, with 127K events recorded.
- Key events increased by 29.5%, showcasing improved engagement.
Organic Keyword Growth:
- Keywords ranking in top positions (1-3) reached 10K, representing a strong improvement.
- Non-branded traffic grew consistently, outperforming branded traffic in terms of growth rate.
Search Intent Optimization:
- Rankings improved significantly for commercial and transactional intents, driving more conversion-oriented traffic.
Organic Traffic:
- Organic traffic hit a peak of 14K sessions, marking substantial growth over the 90-day period.
Client Testimonial
Want Results Like These?
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