The Challenge
Polacheck’s Jewelers, a luxury retailer, faced a significant setback following a Google Core Update that caused a steep decline in organic traffic and keyword rankings. The challenge was to mitigate the impact of the update and implement a strategy to recover and drive further growth.
Our Approach
In response to the Google Core Update, ARKTOP deployed a rapid recovery strategy:
- In-Depth Audit: Conducted a comprehensive site audit to identify areas affected by the update.
- Content Optimization: Focused on high-performing and underperforming pages to improve relevance and quality.
- Technical SEO Improvements: Addressed any crawlability, site speed, and structural issues.
- Strategic Keyword Targeting: Refined the keyword strategy to prioritize high-intent non-branded terms and maintain branded visibility.
- Data-Driven Adjustments: Regularly monitored performance using GA4 and Ahrefs to ensure the effectiveness of changes.
Results
Despite the challenges posed by the Google Core Update, Polacheck’s Jewelers experienced remarkable growth and recovery:
Traffic and Engagement:
- Active users increased by 29.8%, reaching 82K users over the past 12 months.
- Event counts grew by 21.2%, with 603K events recorded.
- Views increased by 30.9%, showcasing improved user engagement.
Keyword Recovery and Growth:
- Keywords ranking in the top positions (1-3) reached 3.2K, a strong rebound and growth.
- Non-branded traffic rebounded significantly, complementing steady branded traffic.
Search Intent Optimization:
- Improvements were evident across informational, commercial, and transactional intents, helping to capture traffic at multiple stages of the buyer journey.
Organic Traffic Performance:
- Organic traffic returned to pre-update levels and grew to 3.6K sessions, demonstrating the success of the recovery strategy.
Client Testimonial
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