If your Google Ads campaign isn’t delivering the results you expected, you’re not alone. Many jewelers struggle with underperforming campaigns that drain their marketing budget without generating enough high-quality leads. The good news? You don’t have to keep wasting money on ads that don’t work.
Knowing when and how to pause or stop a Google Ads campaign is essential for optimizing your marketing efforts and reallocating your budget toward strategies that drive real results. In this guide, we’ll walk you through the process and show you how ARKTOP can help you maximize your ad spend.
When Should You Pause or Stop a Google Ad Campaign?
Before making changes, take a step back and analyze your campaign’s performance. Key indicators to assess include:
- Click-Through Rate (CTR) – Are people clicking on your ads, or are they ignoring them?
- Conversion Rate – Are those clicks turning into actual sales or inquiries?
- Return on Investment (ROI) – Are you seeing a profitable return from your ad spend?
If your campaign isn’t generating leads, has reached its goal, or if you need to reallocate your budget, it might be time to pause or stop it. Many jewelers also pause campaigns during slow seasons to maximize their advertising dollars when demand is higher.
How to Pause a Google Ad Campaign
Pausing a campaign is useful if you plan to resume it later while keeping all its settings intact.
- Sign in to your Google Ads account.
- Click on the Campaigns tab.
- Find the campaign you want to pause.
- Click the Pause button to temporarily stop it.
How to Stop a Google Ad Campaign Permanently
If a campaign isn’t worth running anymore, it’s best to stop it completely.
- Sign in to your Google Ads account.
- Go to the Campaigns tab and select the campaign.
- Click on the Settings tab.
- Scroll to the Status section and select End campaign to stop it permanently.
Maximize Your Google Ads Performance with ARKTOP
Pausing or stopping a campaign is only one part of the equation. If you’re struggling with underperforming ads, ARKTOP’s expert digital marketing team can help you fine-tune your campaigns for better performance.
We specialize in luxury digital marketing and have helped jewelers increase their online visibility, drive quality traffic, and boost conversions through data-driven strategies.
Our Google Ads Management Services Include:
- Comprehensive Campaign Analysis – We audit your campaigns to pinpoint what’s working and what’s not.
- Keyword Optimization – Target high-intent keywords that attract buyers, not just browsers.
- Budget Allocation – Ensure your ad spend is being used effectively to maximize ROI.
- A/B Testing – Test different ad variations to identify the best-performing creatives.
- Real-Time Performance Monitoring – Adjust campaigns on the fly to improve results.
Ready to Optimize Your Ad Spend?
If your Google Ads aren’t generating the results you need, don’t keep throwing money at them without a strategy. ARKTOP’s digital marketing experts can help you refine your campaigns, optimize your budget, and drive more high-quality traffic to your jewelry store’s website.
Schedule a consultation today and let’s take your digital marketing strategy to the next level.
