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Google Ads FAQs

Google Ads is a pay-per-click advertising platform that places your business at the top of search results, driving immediate traffic to your website. For jewelers and luxury brands, Google Ads is a powerful way to attract high-intent customers searching for engagement rings, luxury watches, and other fine jewelry.

While organic search is vital for long-term growth, Google Ads provides instant visibility for high-value keywords. This ensures your brand appears prominently when customers are actively searching for luxury products or services.

Our approach includes:

  • Detailed keyword research targeting jewelry-specific terms like “custom engagement rings” or “luxury watches near me.”
  • Creating ad copy and visuals that align with your luxury brand identity.
  • Setting up conversion tracking to measure ROI accurately.
  • Continuous optimization to reduce costs and maximize performance.

We recommend a mix of:

  • Search Ads: Targeting customers actively searching for specific products.
  • Shopping Ads: Displaying your product catalog directly in search results.
  • Display Ads: Reaching potential customers with visually stunning banner ads.
  • Retargeting Ads: Re-engaging visitors who didn’t convert on their first visit.

Your budget depends on your goals, location, and competition. We’ll work with you to set a budget that balances cost-per-click with desired ROI, ensuring maximum efficiency.

We track key metrics like click-through rate (CTR), conversion rate, and cost-per-acquisition (CPA) to optimize your campaigns. By focusing on high-intent keywords and refining targeting, we ensure your ad spend generates meaningful results.

Yes! We use geo-targeting to show your ads to customers in specific locations, helping drive foot traffic to your jewelry store or showroom.
We continuously analyze performance data to adjust bids, refine ad copy, and test new keywords. This iterative process ensures your campaigns stay competitive and cost-effective.

Co-op campaigns are collaborative advertising efforts where brands reimburse retailers, such as jewelers, for promoting their products. ARKTOP has extensive experience running co-op campaigns for clients, ensuring compliance with brand guidelines and delivering detailed performance reports to secure reimbursements.

We carefully follow brand-specific guidelines for ad design, targeting, and reporting. Our team provides comprehensive reports with all the necessary details, making it easy for you to claim reimbursement from the brand.

Yes, we have experience working with Rolex Authorized Dealers. We ensure your campaigns comply with Rolex’s advertising guidelines while targeting high-value customers effectively.

Absolutely! Whether you’re launching a new collection or running a holiday promotion, we create tailored campaigns to spotlight your products and attract the right audience.

We provide detailed reports on performance metrics, including impressions, clicks, conversions, and ROI. These insights help you understand the impact of your campaigns and guide future strategies.

Google Ads delivers immediate visibility, so you can start seeing traffic and leads as soon as your campaign is live. However, continuous optimization ensures sustained improvements over time.

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Achieving success in luxury marketing requires a strategic and tailored approach. Without proper planning, execution, and ongoing refinement, resources can be wasted with little to show in return.
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