In the luxury market, simply having a beautiful website and topquality products isn’t enough. Today’s customers are online 24/7 searching for jewelry, and if your brand doesn’t show up where they’re looking, they’ll find someone else who does. The competition is fierce, and staying visible requires a proactive digital marketing strategy.

Want to know why some luxury retailers effortlessly attract high-spending customers while others struggle to get clicks? This checklist breaks down exactly what separates high-performing luxury websites and ad campaigns from the rest. Whether you’re a jeweler, watch retailer, or fashion brand, this guide walks you through the must-have website elements, advertising best practices, and conversion-boosting tips tailored for the luxury space. Use it to audit your own brand or as a blueprint to level up your online presence and paid media strategy.