The Challenge After a successful brand awareness campaign in 2023, Original Penguin returned to ARKTOP with a new goal: generate direct conversions using YouTube video ads. The objective was to...
The Challenge Original Penguin wanted to grow its digital presence and connect with a broader audience through a video-first strategy. The goal was to maximize brand awareness during Q4 2023...
The Challenge Following a successful 2023 awareness campaign, Perry Ellis partnered with ARKTOP again in early 2024, this time with a performance-driven objective. The goal was clear: generate direct conversions...
The Challenge In Q4 2023, Perry Ellis partnered with ARKTOP to increase brand awareness during the holiday season. Rather than focusing on conversions, the goal was to maximize reach, video...
The Challenge Ophelia & Indigo, a fashion-forward brand built on sustainable values, was eager to scale online purchases through paid digital campaigns. However, they faced two key obstacles: limited creative...
