HeroCooper Jewelers case study: +127% active users and 2,800 top-three keywords.
A New Jersey watch and jewelry retailer. Three years of technical SEO, content, and local work, and a jewelry SEO case study where the owner will say plainly that sales went up.
CooperStrong on the brand name, invisible on everything else.
Cooper ranked for its own name and almost nothing a buyer searches before they know where to shop. Resellers owned the category terms, the watch pages, and the local pack.
Approach
Results
Services used
What we did
Audit
Crawl, rankings, links, Business Profile, and a content gap map.
Fix
Technical debt cleared, titles and headings rebuilt, schema added.
Build
Category and collection content, local pages, and a link program.
Compound
Quarterly re-audits and monthly content, across three years.
The numbers
Active users up 127%, events up 151%, and 2,800 keywords sitting in the top three. As a jewelry website redesign case study it shows the pattern clearly, since the technical work landed in weeks and the category rankings took three quarters to mature.
Services used
Your brand deserves a partner fluent in luxury.
A 30 minute strategy call. We come with a first read of your site, search, and ads.