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Industries  /  Hospitality and Lifestyle
Hospitality and Lifestyle

The luxury hotel marketing agency for direct bookings.

Local and AI search visibility, reputation, paid media, and imagery that sells the stay. We work as a boutique hotel marketing agency for resorts, private clubs, and lifestyle brands.

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The ARKTOP team listens, and are there with suggestions to better whatever you are working on, and deliver in a timely manner.Steve McGhee · Creative Director, Hamra Jewelers
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The Direct Booking Playbook for Luxury Properties

Local SEO, GEO, metasearch, and lifecycle from a hospitality marketing agency for luxury hotels.

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FAQ
FAQ

Common questions

Do you integrate with booking engines?

Yes, including SynXis, Cloudbeds, and Mews among others. The integration matters more than it sounds. Every extra click or redirect between browsing and booking costs conversions, and a clumsy flow pushes guests straight back to the OTA they arrived from.

Do you run Google Hotel Ads?

Yes, alongside metasearch and paid social. Hotel Ads let you compete for your own property name at the moment a guest is comparing rates, which is exactly where OTAs capture bookings you would otherwise have won directly. It is usually the fastest lever on direct-booking share.

How do we actually reduce OTA dependence?

By making direct booking the obviously better choice, then being visible at the comparison moment. You need rate parity you honor, a real direct-only benefit, a booking flow faster than the OTA’s, and paid coverage of your own brand terms. OTAs earn their place in discovery, and the repeat stay should be yours.

How do we show up in AI travel search?

With structured, specific, factual content. AI travel assistants cite sources that answer the question directly, so pages need to state amenities, policies, distances, and what the property is genuinely like in plain terms. Atmospheric copy reads beautifully to a designer and gives an AI nothing to quote.

Do you handle photography and video?

Yes, through AI Studio and partner photographers. Property imagery drives booking decisions more than anything else on the page. The usual problem is coverage rather than quality, since the room types, seasons, and amenities nobody shot are the ones guests most want to see.

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Your brand deserves a partner fluent in luxury.

A 30 minute strategy call. We come with a first read of your site, search, and ads.

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