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Jewelry and Watches · Google Ads, Meta Ads, SEO, Email · 12 months

Kimball’s Jewelers case study: +257% online purchases in one year.

A Knoxville jeweler running an integrated program across Google Ads, Meta, SEO, and email. Our Kimball’s Jewelers case study covers twelve months, three channels, and the compounding that came from running them together.

257%Online purchases
48%Website traffic
165%Conversion rate
1yrTimeframe
Kimball’sKimball’s
Challenge
Challenge

Three channels, three vendors, and no shared number.

Search, paid, and email each reported their own success while total revenue stayed flat. Nobody could say which channel earned the sale, so nobody could say where the next dollar should go.

Challenge
Approach
Results
Services used
Approach
Approach

What we did

01

Audit

Tracking, ad accounts, rankings, list health.

02

Set up

One measurement layer across all three channels.

03

Run

Google Ads, Meta, SEO, and lifecycle email on one calendar.

04

Compound

Monthly reviews, budget moved to what earned it.

Results
Results

The numbers

Online purchases up 257%, traffic up 48%, and conversion up 165% across one year. A jewelry Google Ads case study on its own would miss the point, since the lift came from the channels reinforcing each other rather than from any single one.

Quote
Traffic, purchases and conversion all moved in the same year, inside our brand guidelines.Kimball’s Jewelers · client statement, to be confirmed
Services

Services used

Paid mediaSEO and GEOEmail and SMSGoogle Shopping
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