HeroPerry Ellis case study: 3M impressions and 576 conversions in one quarter.
A multi-brand awareness program across YouTube for Perry Ellis International. Our Perry Ellis case study covers a single quarter across two brands, and the audience separation that kept them from bidding against each other.
Perry EllisTwo sibling brands bidding for the same viewer.
Perry Ellis and Original Penguin sell to overlapping buyers. Run carelessly, a multi-brand program pays twice to reach the same person and reports the result as reach.
Approach
Results
Services used
What we did
Audit
Existing creative, audience overlap, and measurement gaps.
Separate
Distinct audience definitions and exclusions per brand.
Launch
YouTube and awareness placements with brand-specific creative.
Measure
Conversions alongside reach, per brand rather than blended.
The numbers
Three million impressions and 576 conversions across the quarter, reported per brand rather than blended. As a fashion YouTube ads case study the lesson sits in the exclusions, since an apparel brand awareness campaign that skips them pays twice for the same viewer.
Services used
Your brand deserves a partner fluent in luxury.
A 30 minute strategy call. We come with a first read of your site, search, and ads.