Authorized dealer advertising guidelines: what jewelers can and cannot run online

By ARKTOP · Updated Jul 29, 2026 · 9 min read

In short: Authorized dealer advertising guidelines govern where a brand name may appear, which imagery is approved, what a dealer may say about price and availability, and how a co-op claim must be documented. They differ by brand and they change without much notice.

Body

Dealer guidelines hero

Name and logo

Most brands restrict use in headlines, domains and ad copy. Use approved lockups and brand-provided assets.

Imagery

Brand imagery only, unaltered. AI-generated imagery usually requires approval; we secure it.

Pricing and promotions

MAP and no-discount policies apply to ads and landing pages alike.

Co-op

Pre-approval, documentation and proof of performance turn compliant campaigns into reimbursed campaigns.

Guidelines change often, so confirm current terms with your brand representative before a campaign goes live. For hands-on help, see our brand compliance service and the authorized dealer program.

CTA

Compliance handled

See Brand compliance and co-op.

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