HeroThe luxury marketing agency Shanghai brands call.
Our Shanghai office connects Western luxury brands with Chinese consumers, and helps US retailers reach Chinese-speaking clientele at home. WeChat, RED, Douyin, Tmall, and Baidu alongside Google and Meta.
Selling into China, and to Chinese buyers here.
Shanghai runs cross-border work for Western brands selling into China, and supports US retailers whose best clients speak Mandarin. The platforms differ from the West, and so do the buying habits, which is why the team sits here rather than translating from New York. Most brands come to us for WeChat and Xiaohongshu campaigns first, then hand over the rest of the China program once the first quarter lands.
Shanghai campaign imageryFull service, locally led
Luxury web design and ecommerce
Shopify, WordPress and custom builds for Chinese-market luxury brands and retailers.
SEO, GEO and local search
Rank for luxury and jewelry terms in Chinese search and social and be the name AI assistants recommend in Shanghai.
Paid media
Google, Meta and YouTube campaigns tuned to Shanghai’s affluent audience.
Brand compliance and co‑op
Authorized dealer marketing that brands approve and reimburse.
Jewelry and watches, fashion, beauty, hospitality, real estate and education-adjacent luxury
Working with ARKTOP in Shanghai
Do you run WeChat and RED?
Yes, on both, covering content, community management, and paid. WeChat functions as the primary relationship channel while RED, or Xiaohongshu, drives discovery for luxury and beauty in particular. Both reward genuine content over advertising, and both punish translated Western campaigns.
Can you help a US jeweler reach Chinese-speaking customers locally?
Yes, through bilingual landing pages, a WeChat presence, and targeted campaigns. Most US retailers miss the opportunity entirely in markets with significant Chinese-speaking populations, where buyers research on Chinese platforms before ever visiting a US store.
Do you handle Chinese platform compliance?
Yes. Advertising rules, content review, and verification requirements differ substantially from Western platforms and are enforced more strictly. We handle account verification and keep creative inside what each platform permits.
Do you handle cross-border ecommerce?
Yes, including the platform strategy and the content that supports it. The hard part sits in the trust layer rather than the storefront, because Chinese luxury buyers expect authentication, provenance, and after-sales service made explicit before purchase.
Ready to grow in Shanghai?
A 30 minute strategy call with our local team. We come with a first read of your site, search and ads.